FOR IMMEDIATE RELEASE Contacts: Linda Kempin (917) 821-3757
“Roll in the Dough” 2010 Campaign Communications
Joan Lok (410) 872-9024 x 4032
“Roll in the Dough” 2010 Campaign Chair
4TH ANNUAL “ROLL IN THE DOUGH” CAMPAIGN EXPECTS TO GENERATE MILLIONS IN NEW SAVINGS DEPOSITS
Two-week event runs from February 22 through March 6, 2010
Baltimore, MD (January 25, 2010) – Continuing its commitment to promote good savings habits even in tough economic times, the 2010 “Roll in the Dough” campaign enters its 4th year with seven sponsoring financial institutions from Maryland and the District of Columbia. The 2010 campaign sponsors include: TD Bank, The Columbia Bank, FedChoice Federal Credit Union, HEW Federal Credit Union, M&T Bank, Municipal Employees Credit Union (MECU), and Slavie Federal Savings Bank.
Consumers are encouraged to visit these participating banks and credit unions during the two-week campaign to open or add to new savings vehicles, including CDs, money market accounts, IRAs, and savings bonds as well as traditional savings accounts. They can also visit one of 70 participating locations between February 22 and March 6 and enter to win several prizes.
This year’s Grand Prize is a $1,000 one-year Certificate of Deposit. Each of the seven sponsoring financial institutions will also award a $100 cash prize to consumers who have visited that sponsor’s branch locations. Once again The Columbia Bank will sponsor an additional prize this year: it will award a $500 CD to one lucky consumer selected by random drawing who completed an entry form at one of its 34 participating branches.
A new prize structure this year will award two $50 savings bonds to winners of the children’s coloring contest based on age group. The entry form for that contest is a drawing of three pigs “rolling in the dough”. It can be downloaded and printed from the “Roll in the Dough” Facebook page (www.facebook.com/rollinthedough) or from the Maryland Saves website (www.maryland-saves.org)
so that children can color the illustration and then submit their entry by bringing it into a participating bank or credit union. A list of all the participating branches for the sponsoring banks and credit unions is available on the “Roll in the Dough” Facebook page as well as the Maryland Saves website.
Joan Lok, who has chaired this campaign since its inception, commented on the success of the program that has nearly doubled in size year over year. “It was exciting when our first campaign in 2007 generated over $2 million in new deposits. But in 2008 we saw an amazing 267% increase in new deposits over the prior year, totaling $5.6 million. Then in 2009 we nearly doubled again to $9.9 million in new deposits, thanks to over 4,000 participating consumers. It’s extremely encouraging that more and more Americans are finding ways to save, especially during these difficult economic times.”
Maryland’s Governor O’Malley is expected to proclaim February 22 to March 6, 2010 as “Maryland Saves Weeks” to emphasize the importance of savings to all Marylanders.
Research shows that there are savers and spenders in all income classes. While those with modest incomes cannot save as much as the affluent, almost all have the ability to build wealth over time. Through contributions to a workplace retirement program, home purchase, and other savings during their working years most can accumulate six-figure assets.
Several community organizations are also partners in the 2010 campaign. They include Federal Deposit Insurance Corporation (FDIC), Housing Opportunity Commission of Montgomery County, Neighborhood Housing Services (NHS) of Baltimore, and the University of Maryland Cooperative Extension. NHS will offer a free “Financial Fitness” event on Tuesday, March 2 from 5-9 pm. Presentations will cover budgeting, savings, types of bank accounts available, and ways to save. To reserve your space call 410-327-1200 or register at www.NHSBaltimore.org.
“Roll in the Dough” is Maryland Saves’ response to the larger, nationwide campaign, America Saves Week. Maryland Saves is a statewide social marketing campaign launched in 2005 that encourages individuals to save money, reduce debt and build wealth. America Saves is an eight-year old social marketing effort that encourages non-saving Americans to develop good savings habits. About 1,000 organizations in over 50 localities participate, and these organizations have encouraged and assisted hundreds of thousands of savers, especially the more than 138,000 who have enrolled as “American Savers”.
For more information about the 2010 “Roll in the Dough” campaign, visit:
The Maryland Saves website: www.maryland-saves.org
The “Roll in the Dough” Facebook page: www.facebook.com/rollinthedough
For information about America Saves, visit: www.americasaves.org
Or contact Joan Lok, Campaign Chair, jlok@fdic.gov, at 410-872-9024 x 4032.
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Attached: Participating branch locations for the 2010 “Roll in the Dough” Campaign Sponsors
2010 “Roll in the Dough” Campaign
70 Participating Locations listed alphabetically by Financial Institution
(As of 1/15/2010)
The Columbia Bank
Arundel Preserve: 7692 Dorchester Blvd, Hanover, MD 21076
Bethesda: 7900 Wisconsin Ave, Bethesda, MD 20814
Bowie: 4201 Northview Dr, Bowie, MD 20716
Capitol Heights: 8703 Central Ave, Capitol Heights, MD 20743
Clinton: 7600 Old Branch Ave, Clinton, MD 20735
Columbia Town Center: 10480 Little Patuxent Pkwy, Columbia, MD 21044
Cross Keys: 5100 Falls Rd, Baltimore, MD 21220
Ellicott City: 9151 Baltimore National Pk, Ellicott City, MD 21042
Fairgrounds Plaza: 67 W. Aylesbury Rd, Timonium, MD 21093
Federal Plaza: 12266 Rockville Pk, Rockville, MD 20852
Gateway Plaza: 7185 Columbia Gateway Dr, Columbia, MD 21046
Greenbelt: 7505 Greenway Center Dr, Greenbelt, MD 20770
Harper’s Choice: 5485 Harper’s Farm Rd, Columbia, MD 21044
Heaver Plaza: 1301 York Rd, Lutherville, MD 21093
Long Gate: 4450 Long Gate Pkwy, Ellicott City, MD 21043
Oakland Mills: 5880 Robert Oliver Pl, Columbia, MD 21045
River Hill: 6030 Daybreak Cir, Clarksville, MD 21029
Rockville: 1903 Research Blvd, Rockville, MD 20850
West Friendship: 12800 Route 144, West Friendship, MD 21794
Wilde Lake: 10451 Twin Rivers Rd, Columbia, MD 21044
The Columbia Bank Hagerstown Trust Division
Boonsboro: 207 North Main St, Boonsboro, MD 21713
Dual Highway: 1640 Dual Hwy, Hagerstown, MD 21740
Hagerstown Trust Main Office: 83 West Washington St, Hagerstown, MD 21740
Long Meadow Shopping Center: 1585 Potomac Ave, Hagerstown, MD 21742
Maugans Avenue: 18201 Maugans Ave, Hagerstown, MD 21742
Smithsburg: 22413 Jefferson Blvd, Smithsburg, MD 21783
South Potomac: 900 South Potomac St, Hagerstown, MD 21740
Thomas Johnson: 175 Thomas Johnson Dr, Frederick, MD 21702
Virginia Avenue: 17803 Virginia Ave, Hagerstown, MD 21740
Wesel Boulevard: 1571 Wesel Blvd, Hagerstown, MD 21740
West Side Ave: 830 West Franklin St, Hagerstown, MD 21740
Westview: 5211 President’s Court, Frederick, MD 21703
The Columbia Bank Peoples Bank of Elkton Division
Elkton Crossing: 975 East Pulaski Hwy, Elkton, MD 21921
Peoples Bank of Elkton Main Office: 130 North St, Elkton, MD 21921
FedChoice Federal Credit Union
10001 Willowdale Road, Lanham, MD 20706
5000 Ellin Road, Room C1-100, New Carrollton, MD 20706 – IRS building
99 New York Avenue, Washington, D.C. 20002 – ATF building
1111 Constitution Avenue, Room 1716, Washington, D.C. 20224 – IRS building
11601 Roosevelt Blvd., DP 9909, Room 124, Philadelphia, PA 19154 – IRS building
HEW Federal Credit Union (HEWFCU)
Forestville Branch: 5746 Silver Hill Road, District Heights, MD 20747
Main Office: 200 Independence Ave, SW, Washington, DC 20201
Skyline Branch: Leesburg Pike, Suite 100, Falls Church, VA 22041
Municipal Employees Credit Union of Baltimore Inc. (MECU)
Elmer Bernhardt: 7 East Redwood Street, Baltimore, MD 21202
Fayette Street: 401 East Fayette Street, Baltimore, MD 21202
Fallstaff Shopping Center: 6814 Reisterstown Road, Baltimore, MD 21215
John T. O’Mailey Hamilton Center: 2337 E. Northern Parkway, Baltimore MD 21214
Charles Benton Westview Branch: 5910 Baltimore National Pike, Catonsville, MD 21228
Harry Deitchman PJM Center: 312 Martin Luther King Jr. Blvd., Baltimore, MD 21201
Loch Ridge Center: 8507 Loch Raven Blvd., Baltimore MD 21286
Dundalk Branch: 7220 Holabird Avenue, Dundalk, MD 21222
